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Draft for review. This page reproduces the source legal document, which still contains [PLACEHOLDER] fields (effective dates, registered addresses, tax IDs, URLs, and contact emails) and is pending final legal sign-off. Complete the placeholders and confirm the wording with legal before publishing, then remove this note.
Terms** of **Use HBX Group Self-Serve Advertising Portal Technology provided by Platform 195 Ltd (Uplift Hub) **Effective Date: **[DATE] **Last Updated: **[DATE]

1. About these terms

These terms (the “Technology Terms”) cover your use of Uplift Hub (the “Platform”), the technology that Platform 195 Ltd (“Platform 195”, “we” or “us”) provides to power the HBX Group Self-Serve Advertising Portal (the “Portal”). These Technology Terms sit alongside any terms that govern your advertising relationship with Hotelbeds Technology, S.L.U. (“HBX”). These Technology Terms apply to anyone HBX authorises to access and use the Portal (each a “Partner”, “you” or “your”). By accessing or using the Platform you’re confirming that you’ve read, understood and agree to be bound by these Technology Terms. If you’re accepting them on behalf of an organisation, you’re confirming you have authority to bind that organisation, and references to “you” include it. Platform 195 Ltd identification (for legal notices): registered office: [P195 REGISTERED ADDRESS]; company number: [P195 COMPANIES HOUSE NO.] (England and Wales); VAT/Tax ID: [P195 VAT/TAX ID]; contact email: [P195 LEGAL CONTACT EMAIL].

2. Who does what

2.1 What we do We provide the technology behind the Portal, being the interface, the campaign-building workflow, the ad-server integration, the automated campaign configuration and the performance dashboards. Platform 195 acts as HBX’s technology service provider and, to the extent personal data is processed through the Platform, as a processor (within the meaning of Regulation (EU) 2016/679 (GDPR)) acting on HBX’s documented instructions, with HBX acting as controller, and, where applicable, also within the meaning of the UK GDPR and the Data Protection Act 2018, in accordance with the Portal Privacy Policy [LINK TO BE ADDED]. **2.2 What **we don’t do Platform 195 doesn’t:
  • set advertising prices, design packages or decide what inventory is available;
  • act as a party to any advertising purchase or campaign agreement between you and HBX;
  • give advertising strategy, account management or optimisation advice;
  • take payments, issue invoices or act as merchant of record (HBX handles all billing); or
  • make editorial decisions about your creative assets (approval and rejection are HBX’s responsibility).
**2.3 Your **contractual relationship Your purchase of advertising packages, campaign delivery, invoicing, refunds and all other commercial matters are governed exclusively by your agreement with HBX. Please direct any questions about your advertising service, billing or campaign performance to HBX.

3. Your licence to use the Platform

Subject to your compliance with these Technology Terms, Platform 195 grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Platform for the purpose of purchasing and managing advertising campaigns through the Portal. This licence doesn’t let you:
  • copy, modify, duplicate, frame, mirror, republish, download, display, transmit, distribute or create derivative works of the Platform or any part of it;
  • reverse-engineer, decompile or disassemble the Platform, or otherwise try to reduce it to human-readable form;
  • use the Platform for anything other than the purposes contemplated by the Portal;
  • sublicense, license, sell, rent, lease, transfer, assign, distribute, display, disclose, commercially exploit or otherwise make the Platform available to any third party;
  • access any part of the Platform in order to build a product or service that competes with the Platform or the Portal;
  • use the Platform to provide services to third parties;
  • try to obtain, or help anyone else obtain, access to the Platform other than as expressly permitted here; or
  • use automated tools, bots or scripts to interact with the Platform, except where we’ve expressly said you can.

4. Our IP, your content

All intellectual property rights in the Uplift Hub platform, including its software, user interface design, architecture, documentation, APIs and all related materials, are and remain the exclusive property of Platform 195 or its licensors. Nothing in these Technology Terms transfers any ownership of Platform 195 intellectual property to you or to HBX. You retain ownership of any content, creative assets or data you submit through the Platform.

5. Uptime, changes and support

5.1 Availability We work hard to keep the Platform available, but we can’t guarantee uninterrupted or error-free access. The Platform may be temporarily unavailable for scheduled maintenance, updates or things outside our reasonable control. Platform 195 may also suspend access to the Platform (in whole or in part), with or without notice, where we reasonably consider it necessary to protect the security, integrity or performance of the Platform, to comply with a legal or regulatory requirement, or to carry out emergency maintenance. **5.2 **Changes to the Platform Platform 195 may modify, update or enhance the Platform from time to time. Where changes materially affect the user experience, HBX will provide reasonable notice via the Portal or by email. 5.3 Support Technical support for the Portal is provided through HBX. Please direct all support queries to [HBX SUPPORT EMAIL]. Platform 195 provides second-line technical support to HBX rather than direct support to end users.

6. Data and privacy

Platform 195 processes personal data as a processor (within the meaning of Regulation (EU) 2016/679 (GDPR)) on behalf of HBX as controller, under a written data processing agreement between Platform 195 and HBX. Where applicable, Platform 195 also acts within the meaning of the UK GDPR and the Data Protection Act 2018. The Portal Privacy Policy** [LINK TO BE ADDED]** explains what personal data is collected, how it’s used, and your rights. Platform 195 doesn’t use your personal data for its own marketing, profiling, or any purpose other than operating the Platform on HBX’s behalf. Platform 195 may, however, generate and use aggregated or anonymised data (which does not identify any individual) for its own purposes, including monitoring and improving the performance, security and functionality of the Platform, producing aggregate insights and benchmarks, and developing related products and services.

7. Fair use

In using the Platform, you agree not to:
  • probe, scan or test the vulnerability of the Platform, or try to get around security measures;
  • introduce malicious code, viruses or harmful material;
  • use the Platform in a way that could impair its performance or interfere with other users;
  • access, or try to access, data, accounts or systems you aren’t authorised for;
  • use the Platform to infringe anyone’s intellectual property or other rights;
  • access, store, submit, distribute or transmit via the Platform any material that: (a) is unlawful, harmful, threatening, defamatory, obscene, infringing, harassing, or racially or ethnically offensive; (b) facilitates illegal activity; (c) depicts sexually explicit images; (d) promotes unlawful violence; (e) is discriminatory based on race, gender, colour, religious belief, sexual orientation, age or disability; or (f) is otherwise illegal or likely to cause damage or injury to any person or property; or
  • share, disclose or allow anyone else to use your login credentials, or otherwise fail to keep your password and account credentials secure.
Platform 195 can disable access to any material that breaches these Technology Terms and, working with HBX, suspend access to the Platform in the event of a breach — in each case without liability and without prejudice to our other rights. You’ll use reasonable efforts to prevent any unauthorised access to, or use of, the Platform. If anything like that happens, please notify Platform 195 (or HBX on our behalf) promptly. You’re responsible for everything that happens under your account or login credentials.

8. “As is” - and what we don’t promise

The Platform is provided on an “as is” and “as available” basis. To the maximum extent permitted by law, Platform 195 disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. Nothing in these Technology Terms excludes or limits any rights, warranties or remedies that cannot be excluded or limited under applicable law. Nothing in this section 8 affects any statutory rights of Partners who are consumers and which can’t be excluded or limited by law. Platform 195 doesn’t warrant that:
  • the Platform will be uninterrupted, secure or error-free;
  • campaign delivery, performance metrics or reporting will be accurate or complete (these depend on third-party ad-serving infrastructure); or
  • the Platform will meet your specific requirements.

9. Our liability to you

Platform 195 provides the Platform to HBX as its technology service provider and has no direct contractual relationship with you in respect of the advertising services. Save to the extent that liability can’t lawfully be excluded or limited, Platform 195 accepts no liability to you, howsoever arising, in connection with your use of the Portal or the Platform. Nothing in these Technology Terms limits or excludes our liability for death or personal injury caused by our negligence, fraud, fraudulent misrepresentation, or any other liability that can’t lawfully be excluded or limited. If you’re a consumer, nothing in these terms affects your statutory rights.

10. Covering us for misuse

You agree to indemnify and hold harmless Platform 195, and our officers, directors, employees and agents, from any claims, damages, losses or expenses (including reasonable legal fees) arising from your breach of these Technology Terms, your misuse of the Platform, or your breach of any third party’s rights.

11. Starting, stopping and what sticks around

These Technology Terms apply for as long as you have access to the Portal. Your access may be terminated by HBX in accordance with your agreement with HBX, or by Platform 195 in the event of a material breach of these Technology Terms. When that happens, your licence to use the Platform ends immediately. Without prejudice to our right to terminate, Platform 195 may also suspend your access to the Platform, with or without notice, where (a) we reasonably suspect a breach of these Technology Terms; (b) HBX directs us to; or (c) suspension is necessary to protect the Platform or other users, to comply with law, or to prevent harm. Suspension or termination is without prejudice to any rights or remedies accrued before that date. Any provision of these Technology Terms that’s meant to survive termination (by its nature) continues to apply after termination.

12. Governing law

These Technology Terms are governed by the laws of England and Wales. The courts of England and Wales will have non-exclusive jurisdiction over any disputes arising from them. This is without prejudice to any mandatory jurisdiction rules or other protections that cannot be derogated from under applicable law.

13. Changes to these terms

Platform 195 may update these Technology Terms from time to time. The current version is posted on the Portal and applies to your use of the Platform, so please check back before using the Platform. If you keep using the Platform after a change takes effect, you’re accepting the updated terms.

14. Get in touch

Platform 195 Ltd [P195 REGISTERED ADDRESS] [P195 CONTACT EMAIL] For advertising service and billing queries, please contact HBX Group at [HBX SUPPORT EMAIL].